How Much Does Instagram Pay for 1 Million Views?

Curious about how much does Instagram pay for 1 million views? The answer might not be straightforward, but there are various factors to consider. While ads with 1 million views on Instagram can cost anywhere from $10,000 to $100,000 per day, the actual amount a creator earns from 1 million views depends on multiple aspects. 

How Much Does Instagram Pay for 1 Million Views

However, this figure can vary based on content, audience, and ad types. Additionally, Instagram operates on a revenue-sharing model, where creators can earn 55% of ad revenue generated from each view, paid monthly to their bank account. 

So, if you are aspiring to reach 1 million views on Instagram, consider these insights to understand the potential earnings. 

Quick Answer:

Instagram doesn’t directly pay users for views. Influencers can earn money through sponsored posts, affiliate marketing, selling products, and brand collaborations. The amount earned varies depending on factors like follower count, engagement rate, and partnerships.

On average, a single ad view is estimated to be worth around $0.01, making 1 million views potentially worth around $10,000. 

Understanding Instagram Monetization

The platform’s monetization methods primarily revolve around advertisements and sponsored content, providing a lucrative space for influencers to earn substantial revenue.

1. Advertisements on Instagram

Instagram offers a powerful advertising platform for businesses to reach their target audience. As content creators gain a substantial following and engagement, they become eligible to participate in the Instagram Partner Program, which allows them to monetize their content through ads. 

These ads can appear in the form of photo ads, video ads, carousel ads, and stories ads, seamlessly integrated into the users’ feeds and stories. Advertisers pay Instagram, and a portion of the revenue is shared with the content creators whose content the ads are displayed on, giving rise to a symbiotic relationship between creators and brands.

2. Sponsored Content

Sponsored content plays a pivotal role in the monetization journey of influencers on Instagram. Brands collaborate with content creators who have a strong and engaged following, seeking to promote their products or services. 

In these partnerships, influencers create authentic and creative content that showcases the brand in a positive light. Compensation for sponsored posts can vary based on factors like the influencer’s reach, engagement rate, and niche expertise. 

READ MORE: How to Appear Offline on Instagram?

3. Affiliate Marketing

Affiliate marketing presents yet another way for influencers to earn money on Instagram. Content creators promote products or services through custom affiliate links, and they receive a commission for every sale generated through those links. 

This method aligns incentives for both influencers and brands, encouraging creators to curate appealing and persuasive content to drive sales.

4. Digital Products and Merchandise

This could include e-books, online courses, presets, or physical merchandise like clothing or accessories. As influencers have established authority within their niches, their followers are more inclined to purchase products that cater to their interests and aspirations.

How Much Will I Earn for 1 Million Views on Instagram?

Earning money on Instagram through 1 million views involves several factors, and the actual amount can vary based on different variables. Here’s a step-by-step breakdown of the process of how much does Instagram pay for 1 Million views:

How Much Does Instagram Pay for 1 Million Views

1. Content Engagement and Reach

The first key factor is the engagement level of your content and the size of your audience. The more followers you have and the higher the engagement (likes, comments, shares), the greater the potential to earn from your content.

2. Joining the Instagram Partner Program

Once you meet the eligibility criteria, you can apply to join the Instagram Partner Program. This program allows content creators to earn money through advertisements displayed on their content.

3. Ad Revenue Share

When you become a part of the Instagram Partner Program, you will receive a share of the revenue generated from ads shown on your content. The actual amount earned per view can fluctuate based on factors like the advertiser’s budget, ad relevance, and audience demographics.

4. CPM (Cost Per Mille)

CPM refers to the cost an advertiser pays per thousand impressions or views of their ad. The CPM can vary widely, depending on the industry, ad format, and targeting options. Content creators typically receive a percentage of the CPM as their earnings for each view.

5. Other Monetization Methods

In addition to ads and sponsored content, influencers can explore other revenue streams such as affiliate marketing, selling digital products, and merchandise, or offering premium content to their followers.

6. Earnings Estimation

Given the various income streams and their unpredictability, it is challenging to provide an exact figure for how much you will earn for 1 million views on Instagram. Earnings could range from a few hundred to several thousand dollars, depending on the factors mentioned above.

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Does Instagram Pay-Per-View?

How Much Does Instagram Pay for 1 Million Views

1. Monetization Eligibility

To begin earning money on Instagram, influencers need to meet certain eligibility requirements set by the platform. These requirements often include having a certain number of followers, maintaining a strong engagement rate, and complying with Instagram’s community guidelines.

2. Selling Digital Products or Merchandise

Some influencers monetize their expertise and creativity by offering digital products or physical merchandise. This could include selling e-books, online courses, presets, or branded merchandise like clothing or accessories.

3. Instagram Live Badges

During live streams, influencers can receive monetary support from their audience through Instagram Live Badges. Viewers can purchase badges and display them in the chat, and the influencer receives a portion of the revenue from these purchases.

How Much Does Instagram Pay for 10 Million Views?

It has been reported that an average influencer earns between $10,000 and $20,000 for each million views on Instagram. 

How Much Does Instagram Pay for 10 Million Views, How Much Does Instagram Pay for 1 Million Views

The journey to 10 million views may seem like a magical quest, but once achieved, it becomes a testament to the platform’s spellbinding allure and the boundless potential for prosperity within the realm of social media stardom.

How to Get 1 Million Views on Instagram Reels?

Unlocking the potential for 1 million views is within your grasp with these irresistible tactics. 

  • Craft captivating and shareable content that will leave your audience spellbound. 
  • Embrace the power of storytelling to weave narratives that resonate deeply with viewers. 
  • Employ trendy and eye-catching visuals, combining dynamic editing techniques with vibrant colors to capture attention effortlessly. 
  • Collaborate with influencers and cross-promote with complementary creators to widen your reach.
  •  Harness the might of hashtags strategically, unleashing your Reels to a larger audience.
  •  Engage with your followers actively, responding to comments and fostering a loyal community. 
  • Finally, keep a finger on the pulse of current trends and swiftly adapt your content to stay ahead of the curve. 
How to Get 1 Million Views on Instagram Reels

By deploying this winning formula, you will unlock the secret to a million-view Instagram Reels phenomenon. Get ready for the ride of a lifetime!

READ MORE: What Does NFS Mean on Instagram?


The amount of money generated from 1 million views will vary depending on factors like the content’s niche, audience demographics, engagement level, and content quality. While a single ad view on Instagram is estimated to be worth around $0.01, ads with 1 million views can cost anywhere from $10,000 to $100,000 per day, but the actual earnings depend on various factors. 

Instagram offers creators 55% of ad revenue generated from each view, paid monthly to their bank accounts. It’s essential to note that making money on Instagram requires hard work, dedication, and strategic planning.


How much does Instagram pay for a 1K follower account?

The revenue generated from such an account will depend on the creator’s content and engagement level.

Is there any Instagram growth service to get one million views?

NO. There is not any Instagram growth service to get one million views?

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