How to Add Link to Instagram Reels?

In a world where attention spans are shorter than ever, Instagram Reels have become the go-to for conveying your message quickly and creatively. These 15 to 60-second videos are the ideal way to capture your audience’s attention and keep them engaged.

But what if your Reel could do more than just entertain? Imagine your viewers being able to directly access your website, product page, or other relevant content with a simple tap. The power of adding links to your Reels is not only enticing but also incredibly valuable for driving traffic, conversions, and deeper connections.

Quick Answer

To add a link to an Instagram Reel, you can either:

  • Add a link to your bio and mention it in your caption. This is the only way to add a clickable link to your Reel, but people will have to tap your bio and then tap the link to visit it.
  • Add a link to your Instagram Story and share your Reel to your Story. This way, people can swipe up on your Story to visit the link, but it only works if you have over 10,000 followers or a verified account.
How To Add Link To Instagram Reels

we will walk you through the explained step-by-step process of adding clickable links to your Instagram Reels, ensuring that you make the most of this incredible feature to achieve your goals and leave your audience eagerly clicking for more. So, let’s dive in and take your Reels to the next level!

READ MORE: How to Share Instagram Reel to Facebook Story?

Step-by-Step Guide

1. Add a link in your bio

The simplest way to add a link to your Reel is to add it to your bio. This will allow viewers to click on the link in your bio to visit the website or page that you are promoting.

  • Go to your Instagram profile and tap the Edit Profile button.
  • Under Bio, tap Website, and enter the URL of the website or page that you want to promote.
  • Tap Done to save your changes.

2. Add a link in the caption

To add a link to the caption of your Reel

  • Create your Reel and tap Next.
  • In the Caption section, type in your link.
  • Tap Next and then Share to publish your Reel.

However, it’s important to note that this link will not be clickable. Viewers will need to copy and paste the link into their web browser in order to visit it.

3. Use a link sticker

  • Create your Reel and tap Next.
  • Tap the Stickers icon and select the Link sticker.
  • Enter the URL of the website or page that you want to promote.
  • Tap Done to place the sticker in your Reel.
  • Tap Next and then Share to publish your Reel.

READ MORE: How to Make a Fake Instagram Post?

How to Add Affiliate Link to Instagram Reel?

Here’s a comprehensive guide.

How To Add Link To Instagram Reels

1. Create an Affiliate Account

Before you can add affiliate links, sign up for an affiliate program related to the products or services you want to promote.

2. Use a Link Management Tool

Tools allow you to create a single link that directs your Instagram Reel audience to multiple destinations, including your affiliate links.

3. Create a Compelling Reel

Make a captivating Instagram Reel that showcases the product or service you are promoting. Keep it engaging and relevant to your affiliate offer.

4. Add the Link to Your Instagram Bio

You can not directly add links to Reels, but you can add a link to your Instagram bio.

5. Mention the Link in Your Reel

In your Reel’s captions or video, encourage viewers to check out the link in your bio for more information or to make a purchase.

6. Track Performance

Monitor the performance of your affiliate links using tracking tools provided by the affiliate program or third-party tracking platforms.

How Do I Add A Reel to Instagram?

To add a reel to Instagram, follow these steps.

  1. Open the Instagram app on your iOS or Android device.
  2. Tap the ‘+’ icon located at the top left corner of your home feed or swipe right from the main screen to access the camera.
  3. Swipe through the options at the bottom until you reach “Reels.”
  4. Record your reel by pressing and holding the record button. You can record multiple clips and add music, text, and effects as you go.
  5. Once you are satisfied with your reel, click the arrow icon to move to the editing screen.
  6. Here, you can add text, captions, and stickers to your reel to make it more engaging.
  7. After editing, click the arrow icon again to proceed.
  8. Add a caption, and hashtags, and choose who can view your reel.
  9. Finally, click the “Share” button to publish your reel to your Instagram profile.

READ MORE: How to Add Saved Audio to Instagram Story?

How to Add Reel Link On Instagram Story?

How To Add Link To Instagram Reels

To add a link to your Instagram story, you can follow these steps:

First, create your Instagram Reel.

After recording or selecting your Reel, tap the paperclip icon or the link sticker icon on the top menu.

Then, paste or type the URL you want to link to and click “Done.”

You can also customize the link’s appearance by adding a title.

Once you are satisfied, tap “Share to Your Story,” and your Reel with the link will be posted on your Instagram story, allowing your followers to swipe up and visit the linked page for more information or content.


Adding links to Instagram Reels has opened up new possibilities for creators and businesses to drive traffic, promote content, and engage with their audiences. By following this step-by-step guide and creating compelling Reels, you can harness the power of this feature to grow your online presence and achieve your goals on Instagram. Keep in mind that Instagram’s features and policies may change over time, so it’s essential to stay updated with the latest developments to make the most of this platform.


In the Instagram reel, how do you get a link?

you need to have a Creator or Business account, and then you can use the “Link” sticker option while creating your Reel. This allows you to add a clickable link to your Reel’s caption or comment section.

Is it possible to add a clickable link to your Instagram bio?

Yes, it is possible to add a clickable link to your Instagram bio. This feature is available to all users, and you can do so by editing your profile and entering the desired link in the “Website” field. The link will then be clickable in your bio.

Are there any requirements for adding a link to Instagram stories?

you typically need to meet certain criteria, including having a Business or Creator account and a certain number of followers. Once eligible, you can use the “Swipe Up” feature in your Stories to add a link, allowing viewers to swipe up and visit the linked content.

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